About

About Southern Cold

Concept

First sketches and first collection

We do see casual clothes just like this

We do not want to stand out

We do not have a concept

People who's life is art.Our goal is to inspire people who are not artists to fall in love with it.

We wish that our clothes would wear as many people as possible. And we sincerely wish that there will more beauty in everything.

Brand was founded by illustrator and fashion designer Lena Sokova in 2017.

Creativity and self-expression are essential for us. Our main goal is to find accomplices, people that are as creative as we are.

Lena Sokova

First sketches and first collection

We don't hide our demons!

Inspiration

Then there was a bit of mythology and vampires: Maila Nurmi, Morticia. And of course the style of the beautiful Victorian era is reflected in our models.

Oddly enough, but most of our models are both Japanese and Victorian in style.

Southern Cold immediately had a witchy outline. The brand was also inspired by creativity Edgar Allan Poe with his suffering virgins. Lenore, Ligeia, Berenice, the mythical Charmion, etc. Each of them is dedicated to stories and poems.

Then tarot cards — Magus, Star, Sun, Moon.

Brand growth

2017

First collection. Name, logo, shooting to the music of Chelsea. Debts, failures, failures. First markets and sales.

2019

Two seamstresses joined the team, the husband of the co-founder began to help with advertising. From that moment on, rapid growth began.

2021

Worst author burnout. Overcoming a personal crisis — the brand must grow further. At the end of the year, an assistant to the founder appeared — Zhenya. Market again. New Year. There were so many sales that it became clearer than ever that everything was not in vain.

2022

We continue to work and grow!